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7L x HIROSHI NOZAWA

Journal

25 Dec 2021

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JOURNAL ENTRY: 7L x NORBIT by HIROSHI NOZAWA

REPORTER: GIBS

OCCUPATION: JOURNALIST / EXPLORER

DATE: 25-12-21

TIME: 09:01 am

LOCATION: Tokyo, Japan

BRIEF: Meeting with Hiroshi Nozawa

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JOURNAL ENTRY:

Start:

“It’s Christmas Day here in Tokyo. The weather is chilly and cloudy. Temperature is around 8 Degrees Celsius.  I feel shattered, jet lagged. I got here just in time before another UK lockdown. Flights being cancelled and others put on hold until further notice. OMICRON? When will it all end? Nightmare situation but at least I’m here. Why am I her? For a meeting with the living legend, Norbit designer Hiroshi Nozawa”.

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// BACKGROUND:

Hiroshi Nozawa has been in the fashion industry for more than 30 years designing for major brands such as Snow Peak, Fjallraven, New Balance, Puma and Columbia Black (japan) and of course Norbit. He designs a type of ‘hybrid’ style that’s functional, wearable and influenced by vintage styles, but using modern techniques. He loves to reference military combined with workwear but always with that traditional Japanese flair. It’s no surprise that 7L CEO and Founder Jamie Lundy and legend Mr. Hiroshi Nozawa came across one another and started to chat, admiring each of the brands, designs, quality and creative directions.

As part of the brands briefs to me when I joined this year was Lundy’s philosophy in bringing more culture, stories, creativity and arts. It seems both Lundy and Mr Nozawa’s design philosophy’s fit hand in glove. That’s an exciting prospect!

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“So just a quick journal entry really to let you guys what’s going on behind the scenes. Presently I’m not allowed to say too much about the collaboration, but I can tell you its happening for AW22. It’s a part of the Explorer Series and the trip to Mars we have planned.

Fashion with function // Performance with Style // Vintage with Modern // Western with Eastern 🙂

It’s gonna be cool.

GIBS x

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End:

 

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