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Report by Jamie Lundy

It’s not very often you can discover two or three fashion stores in one small village but in Alderley Edge, you can walk from one end of the village to the other, completely kitting yourself out from head to toe in the latest fashion and performance outerwear. If that’s not enough you always can jump into one of the contempoary mens barbers shops (Jersey Street, Pascha Gentlemen’s Barber’s) and grab yourself a quick trim, beard trim, then head off to the local bars for a pint!

Alderley Edge has historically been a little tired (from what I remember) and since 7L established its first flag ship store there last January we’ve noticed an increase of new businesses pop up including Tom Howleys Kitchen’s, OutDazl, Just Plonk and even the charity store ‘Cancer Research’  has had a new  lick of white paint too. It’s all adding to the experience of visiting Alderley and giving it that much needed premium feel.

Everyone who follows 7L will pretty much knows what we’re about, so let’s talk about Parasol. This little gem of a store is located just down the road from us at 14 London Road, Alderley Edge and has been established there for a number of years. Its stocks tons of great brands including CARHARTT, FJALLRAVEN, KESTIN and an awesome collection of NEW BALANCE.

Today I went in and bought myself the new vintage orange / white NEW BALANCE 327 Trainers. Absolutely mint!

Check out their website at



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