ARCHETYPE SYSTEM . . .
WRITTEN BY 7L EXPLORER GIBS
The Archetype System is a space where 7L can talk about and share some of our most unique and rarest pieces of vintage military outerwear and workwear and describe how they are intrinsically connected to the brand and its DNA.
At the age of 4 or 5 years old, our founder had amassed a huge collection of Palitoy figures ranging from Star Wars to Action Force to He-Man etc.
FIRST GENERATION (1982) . . .
The Action Force figures were first produced in 1982 by Palitoy and were released in two waves. The figures are a mixture of historical military figures including Desert Rats and German Storm Troopers and of more contemporary soldiers the Arctic and Naval Assault. In contrast to the American-centric G.I. Joe figures, the Action Force figures were a mixture of international figures, including British, German, Australian and American soldiers.
Vintage Military Design – Big Impact on the way 7L designs . . .
When we think about well-crafted denim or any product for that matter we may think about functionality, materials, quality of construction, practicality or design. We may search for a garment that can withstand the elements, is constructed from a high-quality fabric, is practically designed for an outdoor pursuit or just looks plain ‘cool’.
You would be forgiven for thinking that these pre-requisites were a result of the modern age. But they’ve influenced the design and adoption of military uniforms for decades, even centuries.
Originally designed to confront (or hide from) the enemy on the battlefield, military uniforms were born out of functionality, practicality and good design. Understandably, the civilian world soon realised the merit of such attributes and military wears began to invade the world of fashion, dating back as early as the nineteenth century.