BRINGING IT HOME – WONDERLAND MAGAZINE

“It all started in Manchester for the innovative head of luxury outerwear specialists 7L, Jamie Lundy. Born in Stockport, an affinity for the vibrant Northern city has coloured everything he’s done in life, whether it be snagging awards for his forward-thinking engineering work, or taking the reins and driving the most technically advanced luxury brand in the UK.

The label’s name takes after its own unique SEVEN LAYER (7L) SYSTEMS, that allows for the wearer to layer up or down dependent on the surrounding environmental conditions. Think the US’ Military’s own Generation III Extended Climate Weather Clothing System (ECWCS), from which they took immense inspiration, but made heaps more fashionable.

Lundy spent three intense years from 2016-2019 restructuring the brand, putting his wide-spanning creative skill-set and unrivalled attention to detail to the test as he forges the path for 7L’s future. As he sees it, the entrepreneur-turned-designer wants 7L to grow organically with the heritage of its military design, a consistent factor to ensure innovation of his fabrics and elements of design that are integral for any brands’ longevity”.